Meeting with everyone kills your closing rate.
Meeting with the right people maximizes it.
For 14 years, I've kept a note on my desk that reminds me of this truth:
↳ We don't sell meetings. We sell solutions.
When I meet with prospects, I close almost every single one.
Not because I'm the best salesperson in the world...
But because I'm selective about who I meet with.
I choose carefully.
I screen thoroughly.
I qualify rigorously.
Too many salespeople waste time, energy, and resources meeting with prospects who:
- Can't afford the investment
- Don't need the solution
- Aren't qualified
This approach drains your motivation and crushes your confidence.
That's why at 5WH, we focus on meeting exclusively with the right people:
Those who need what we offer and are ready to invest.
The result?
Higher closing rates, better relationships, and stronger business growth.
So stop meeting with everyone who asks—
Meet only with those who matter.
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