When experts talk about avoiding "I'd like to" in sales, they're missing something critical.
Here's why:
As an authority in your field, you need to own your expertise.
That means:
1. Showing confidence in your solutions
2. Being direct about your intentions
3. Leading with clear statements
When you're truly skilled at what you do, there's no need to hide behind passive language.
The key difference is context.
In regular sales?
Sure, focus on the customer.
But as an expert sharing knowledge?
You must take command and guide your audience.
That's why phrases like "I'd like to show you" or "I'm going to explain" work perfectly fine.
They establish your position as the expert who knows the path forward.
But remember this:
It's not about ego or self-promotion.
It's about clarity and authority in your communication.
So stop worrying about using "I" statements.
Instead, focus on delivering real value to your audience.
Because at the end of the day...
↳ Your expertise speaks louder than any linguistic rule.
Lead with confidence, and your results will follow.
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