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THE HARDEST SALE I'VE EVER CLOSED

Writer: Adam T.  HurdAdam T. Hurd

The hardest sales aren't always with the right clients.


I spent 18 months chasing someone who didn't need my product.


I closed them multiple times, but:

→ They weren't motivated to buy

→ They had no real need

→ They weren't the right fit


And this wasted time cost me:

↳ Lost revenue from ideal clients

↳ Unnecessary follow-up meetings

↳ Missed opportunities with better prospects


This happens more than you think—

Sales professionals targeting prospects without genuine needs.


That's why we created the 5WH system:

→ Identifies who actually needs your product

→ Shows when they're ready to buy

→ Reveals their true motivation


The system helps you:

→ Connect with motivated buyers

→ Focus on qualified prospects

→ Close deals faster


But if you want the old way of doing things...

↳ Miss real opportunities

↳ Keep chasing unqualified leads

↳ Waste time on endless follow-ups


Smart selling means targeting the right people—


Stop wasting time on the wrong ones.

 
 
 

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