It's not what most social media "experts" tell you.
Because a pipeline isn't just a list of leads to contact today.
It's a research process where you identify potential clients,
And study them extensively before making any moves.
This means:
→ Understanding if they're the right fit
→ Assessing their buying timeline
→ Determining their actual needs
But here's what most people get wrong:
They delete contacts who say "no" from their pipeline.
This is a serious mistake.
A "no" today doesn't mean "no" forever.
Some might need them next year.
Some might need them when their situation changes.
Some prospects might need your services in six months.
The real value of a pipeline
is in the long-term relationships you build.
And the systematic research you conduct.
That's what separates successful businesses from the rest.
Trust me on this
Building a proper pipeline
is the most reliable path to sustainable growth.
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